Some 6 years ago I began writing. I opened a Tumblr account and started talking about what I was most passionate about; my journey through the music industry.
A year on, 30 odd posts later, I shut down the blog to get serious - I was starting a business.
I made the bold move to turn my name into a domain and spend way too long trying to build a website on my own.
And again, I started writing. This time around though, I was being strategic. It wasn't just about the journey, it was about the message, the funnel, the lessons and the insights. I was moving into the world of being an 'expert' (which I am sure we will discuss more as we go).
And then, I shut it down.
I turned my attention to building a brand that could stand on its own two feet; built to include musicians, not just exist for them.
I hosted a music conference unlike the world has seen online and I kept my head down pushing to build and build and build.
That time I started with no website other than a sign-up page. No social channels other than a Facebook Group. And no product or service other than an event that hadn't yet been made.
The fascinating part is, I've spent 5 years trying to figure out what my voice was meant to be, and in some ways, I already had it down.
From my very first post on Tumblr: "So I decided I should help other musicians. Teach, coach, mentor, whatever term you want to use. Help them try and realise their dreams too. Help musicians to help each other in this scattered, ever-changing and often criticised industry."
The vision was there from day one... About wanting to help the people I care most about to help each other.
And, to share the journey.
At the beginning of this year I decided I would make my 2018 about creating regularly; as often as daily.
I see myself writing 5000-word essays as I do 3-minute vlogs.
I see there being tactical education and first-hand journies.
I see the Music Launch Hub growing to showcase the best industry education on the planet.
And my own channels to co-exist and share the experience of building multiple creative-first brands at once, from scratch.
And so the question becomes "when do I begin".
I've tossed and turned, terrified of starting and stopping.
I'm advising my clients to "just jump in, shoot for imperfection" yet I myself couldn't look past the tactics as if I need to be the role model... As if I need to be a role model for myself.
And there it is, an email from Seth Godin saying to 'just begin'.
% minutes later I'm looking back at my old Tumblr blog, to help write this first post, and here I am discovering Seth Godin for the first time.
The final post on my old blog was also, in fact, a 10 part series all based on work I did with Seth...
I certainly don't mean for this to become a fan-piece, but I do believe when things point in a direction and you've previously been well directed by someone, take the excuse to let it give you a nudge in the right direction.
That's all I'm doing right now.
See you more tomorrow,
P.S. I hope to use this space to write more regularly, perhaps as often as daily. Let's see how I go! And, if you want to join in and create daily too, drop me a line and perhaps there is a way we can do more of it together.